​Kendrick Lamar Becomes Chanel's Newest Brand Ambassador

All the Stars are Closer for Kendrick Lamar indeed😍. In a significant move bridging the worlds of high fashion and hip-hop, Kendrick Lamar has been named Chanel's latest brand ambassador. The Compton-born rapper will front the French luxury house's upcoming eyewear campaign, set to launch this week. This partnership underscores Chanel's commitment to blending contemporary culture with its storied heritage.​

Lamar's association with Chanel isn't entirely new. In 2023, he attended the Met Gala honoring Karl Lagerfeld, donning a custom quilted leather bomber designed by then-creative director Virginie Viard. Further cementing their collaboration, Lamar and his creative collective, pgLang, contributed to Chanel's January 2024 haute couture show by designing the set and producing a short film titled The Button .​

Bruno Pavlovsky, Chanel's President of Fashion, emphasized the significance of this partnership, stating, "We strongly believe in eyewear and its potential. More than a simple fashion accessory, eyewear is part of the Chanel allure and is regularly seen on the runway. Its versatile style, playing with the house codes, brings a finishing touch to the silhouette".

While specific financial details of Lamar's ambassadorial role remain undisclosed, such collaborations between luxury brands and high-profile artists typically involve substantial compensation, reflecting the mutual benefits of increased visibility and cultural relevance.​

This alliance between Kendrick Lamar and Chanel exemplifies the evolving landscape of fashion, where boundaries between music, art, and style continue to blur, creating dynamic and influential partnerships.